Scale your store past the plateau.
Full-funnel paid acquisition for stores that want growth without watching ROAS collapse. Built, launched, and run by senior media buyers.
- ↗ No long-term contracts.
- ↗ Senior media buyers only.
- ↗ Real dashboards, not decks.
Sound familiar?
If you're nodding at three or more of these, we should talk.
"We raised budgets 20% and Meta threw the whole account back into learning phase. CPA doubled for two weeks."
"ROAS says 3.1 in Ads Manager, 1.9 in Shopify, and something else entirely in GA4. Nobody can tell me which one is real."
"One UGC video carried us for four months. It died in March and we haven't found another winner since."
"Performance Max spends half its budget on our own brand name, then takes credit for people who were already coming."
"Every time we push past $1k/day the CPA climbs until we pull back. We've hit the same ceiling five times."
"iOS gutted our retargeting in 2021 and honestly, we never properly rebuilt the tracking after that."
Why stores stall
Big budget jumps re-trigger the learning phase, and the account never stabilizes long enough to compound. It's not a spend problem — the structure was never built to absorb scale.
Ads Manager over-reports, GA4 under-reports, Shopify tells a third story. So budget decisions get made on gut — and gut always favors the platform asking for more money.
The whole account rides on one or two winners with no pipeline behind them. When they fatigue — and they always fatigue — revenue drops before anyone knows why.
What we actually do in your account
Scale without resetting learning
Budget moves in steps the algorithm tolerates, on a campaign structure built to absorb spend — so growth compounds instead of whiplashing.
One source of truth for revenue
Server-side tracking reconciled against actual store revenue — MER alongside ROAS — so decisions run on your money, not Ads Manager's opinion of itself.
A creative pipeline, not a lucky ad
New batches tested weekly against control: different hooks, different angles. When the current winner fatigues, the next one is already proven.
PMax kept honest
Brand exclusions and channel splits, so Performance Max earns its budget on new customers instead of skimming your branded traffic.
The second order is the margin
Welcome, abandon, and winback flows — because paying full acquisition cost for every single order is why 'profitable' stores feel broke.
AOV levers before spend levers
Bundles, sets, and post-purchase offers. Raising average order value 15% changes what you can afford to pay per click — everywhere, permanently.
Real Accounts. Real Dashboards.
We don't sell promises. We show proof.
$22.9M revenue after rebuilding the account's AI signals
$10.8M revenue — scaled without destroying profitability
Questions We Get On Every Call.
Your store has a ceiling.
Let's find out why.
Bring your Shopify numbers and your ad account. In 30 minutes we'll tell you where the money is leaking, what we'd fix first, and whether the math supports scaling at all. If it doesn't, we'll say so.
Book My Free Strategy Session ↗