Leads that actually pick up the phone.
Qualification-first funnels and tracking down to the keyword. A cost per lead you can actually plan a business around.
- ↗ No long-term contracts.
- ↗ Senior media buyers only.
- ↗ Real dashboards, not decks.
The meeting you keep having
If this is your Monday pipeline review, you're in the right place.
"Sales says the leads are trash. Marketing says sales doesn't follow up fast enough. From where I sit, they're both right."
"Facebook lead forms get us $9 leads that ghost. The landing page gets $60 leads that close. Nobody has done the math on which is cheaper."
"We find out pipeline is thin about eight weeks after the ad budget decision that caused it."
"Speed-to-lead is four hours, because leads land in a spreadsheet that somebody checks after lunch."
"I asked which campaign our best customer came from. The answer involved three tools and a shrug."
"We optimized cost per lead down 30% last quarter. Revenue didn't notice."
Why lead gen budgets evaporate
Optimizing for form-fills teaches the algorithm to find form-fillers. It gets frighteningly good at it. Cheap leads that never answer aren't cheap — they're expensive leads wearing a discount sticker.
Your deal closes weeks after the click, but the ad platform's memory is short and your CRM never talks back to it. So the algorithm optimizes toward whoever converts fastest — which is rarely whoever pays most.
Lead contact rates decay by the hour. A lead called in 5 minutes and a lead called in 4 hours are different species. Half of most 'ad problems' are actually routing problems wearing an ads costume.
What we run for lead gen
Qualification built into the funnel
Forms that ask the disqualifying questions up front — budget, timeline, fit. CPL goes up. Cost per qualified lead goes down. Sales stops hating marketing.
Closed-won data fed back to the platforms
Offline conversion uploads from your CRM, so Google and Meta optimize toward the leads that became revenue — not the ones that filled a form fastest. This single loop changes everything downstream.
Every call and form tracked to the keyword
Dynamic number insertion and form attribution down to search term level. When 'emergency + your service' produces closers and 'cheap + your service' produces ghosts, the budget knows within a week.
Speed-to-lead, engineered
Instant routing, instant SMS and email follow-up, calendar links in the first touch. We build the first five minutes, because that's where the close rate actually lives.
Lead forms and landing pages — measured honestly
We run both, against cost per qualified lead, and let your data pick. The answer differs by offer and ticket size; anyone who tells you the answer before testing is guessing.
Weekly report in pipeline terms
Cost per qualified lead, pipeline value created, and what's changing next week. One page. No 'impressions were up 12%' filler.
Real Accounts. Real Dashboards.
We don't sell promises. We show proof.
Cost per lead cut in half. 195 qualified leads in 60 days.
Questions We Get On Every Call.
Stop paying for leads
that ghost.
Bring your CPL, your close rate, and your CRM login if you're feeling brave. In 30 minutes we'll show you where qualified leads are leaking and what a closed-loop funnel would look like for your sales process.
Book My Free Strategy Session ↗